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Building Trust with Secure Communication Solutions

Home Building Trust with Secure Communication Solutions
Your Business Development Partner

Meet Bill LaRuffa

Hi, I’m Bill! I joined Somos in 2020 as the Senior Director of Strategic Partnerships, bringing over 25 years of experience in the telecommunications industry. My expertise includes network engineering, optimization, business analytics, and regulatory compliance, with a strong emphasis on Fraud Mitigation and Routing Management. Feel free to reach out—I’m here to help you find the best telecom solutions to fit your needs.

Bill LaRuffa
Senior Director, Business Development
Phone/Text: 833.HI.LARUFFA or 833.445.2783 
Email: wlaruffa@somos.com
 

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Bill LaRuffa

The Impact of Telecommunications Fraud

Fraud has caused consumers to become increasingly reluctant to answer calls from unknown or suspicious numbers, posing challenges for legitimate businesses trying to reach their customers. This issue has significantly impacted carriers and service providers, resulting in financial losses, increased operational costs, and damage to customer confidence. Moreover, fraud can lead to an erosion of trust, ultimately causing a loss of customers and negatively affecting the economic reputation of businesses involved.

Insights
Framing the Future of Trusted Identity for Telecom

Somos CEO Gina Perini offers her own take on the issue and explores the possibilities of an industry transformed by a new trust framework. Download a copy of this Op-Ed to read her insights.

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Common Types of Telecommunication Fraud

Number Spoofing

Falsifying the caller ID to appear as another phone number. Used to deceive the recipient into believing they are communicating with a reputable business, or a government institution.

Neighbor Spoofing

Scammers mimic local numbers, often duplicating the first six digits of your own number to increase the likelihood that you answer the call.

Text Message Spoofing

Text messages are sent from a number that appears to belong to a legitimate source, often prompting urgent action from the unsuspecting recipient.

PBX Hacking

PBX hacking allows fraudsters to take control of phone lines by exploiting unsecured phone systems.

Robocall Spoofing

Automated calls programmed to deliver pre-recorded messages with the caller ID disguised as local businesses or trusted organizations.

SMS Phishing

SMS phishing is the practice of sending mass SMS to obtain personal information from the person who receives the messages.

WHO WE ARE

Who Is Somos and How Can We Protect Your Business?

As communication channels evolve and diversify, Somos continues to deliver solutions to support trust in telecom. 

At Somos, we’re in the business of protecting consumers and building trust in communications. From voice to messaging to fraud prevention and beyond, we are committed to developing innovative solutions ensuring that our ability to maintain trustworthy connections never stops.

Insights
The Trust Framework: Practices, Standards and Procedures for a Fraud-Free Telecom

Discover how the Trust Framework is reshaping telephone identity verification and driving a safer telecom ecosystem.

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Let’s Connect: Find Us at an Upcoming Events!

We’re excited to be on the road, attending some of the industry's leading events and conferences. These events are the perfect opportunity to connect, collaborate and share insights in person. Explore our list of upcoming events and don’t miss the chance to stop by and say hello — we’d love to connect!

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Somos Fraud Mitigation 
and Data Integrity Solutions

RealNumber DNO

Protecting the Integrity of Phone Numbers

In the fight against fraud in telecom, RealNumber® Do Not Originate (DNO) is helping to bring back trust in telephony – one number at a time. RealNumber DNO's robust dataset has over 6 billion Toll-Free and 10-digit local numbers that have been identified as invalid, unallocated or those that should otherwise never originate calls. The solution has shown itself to be a powerful tool in protecting valuable number assets and the prevention of calls from spoofed numbers getting passed on to consumers.

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RealAgent

Verify Consumer Number Records for Compliance and Data Integrity

RealAgent is an effective solution that can be leveraged to validate ownership of the phone number(s) associated with your customer records. By doing so, you can ensure your communications reach the intended recipient, identify potentially fraudulent activity and protect yourself from potential TCPA violations.

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RealAgent
RealBrand

Transform Your Phone Numbers into Powerful Assets

RealBrand is your single pane of glass to access vast amounts of information on your phone numbers, its behaviors and actionable tools, ensuring optimal brand representation and robust protection in today’s competitve digital landscape. At a time when cyber criminals are getting more creative and sophisticated, businesses must remain vigilant in protecting their brand identity – and more specifically, their phone numbers – from fraudulent use

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RealBrand
XConnect

Restoring Trust in Global Phone Numbers

XConnect solutions deliver carrier-grade services to operators globally, including MNOs, business messaging (A2P) hubs, aggregators, carriers and interconnect providers. These services are used for voice and messaging routing, fraud protection and to identify and validate insights. They also support the deployment and evolution of next-generation communications, such as VoLTE and RCS.

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