These days, businesses looking to stay in touch with customers via call or text face a potentially serious dilemma… With approximately 1 in 10 consumers changing their phone number every MONTH, it can be difficult to maintain accurate data to ensure your contacts' info is up-to-date. Even if unintentional, contacting a consumer who did not consent to a call or text can expose enterprises to costly Telephone Consumer Protection Act (TCPA) violations. Even worse, assuming a call or text belongs to your customer without proper data validation could result in sharing personal and secure information with a fraudster.