Insights

New Year, New Technology – Find out How Innovation is Driving Customer Engagement

Jan 23, 2019

The way marketing is conducted is CHANGING.

Or so says a recent article from AdWeek, “How the Marketing Technology Landscape Will Transform in the New Year.” From diminishing marketing budgets to a focus on customer retention, to the rise of Artificial Intelligence (AI), impressive advances in technology are vastly transforming marketing strategy and execution.

The article predicts five tech trends that will dominate the marketing space in 2019, many of which we’ve already seen taking root with our customers and end-users at Somos. A major shift that the article predicts we’ll see in 2019 is increased reliance on machine learning, specifically AI. As we learned at the 2018 Toll-Free User Summit, AI has become a major driver for how companies, including Google, capture advanced customer analytics and user data in their contact centers. It’s exciting to see how these technologies, when paired with Toll-Free Numbers, can help companies drive sales, improve marketing campaigns and create a differentiated brand experience.

Want to learn more about how the marketing technology ecosystem is changing? Check out the article in its entirety to see how advancements in technology are changing the way we amaze, delight and most importantly, retain our customers.