Insights

Introducing Somos

Oct 27, 2015

Today, I would like to introduce you to Somos.

It’s a name that represents the greater value we can deliver to our customers.

For more than 22 years, you knew us as SMS/800. We began in 1993 as the registry administrator for Toll-Free Numbers in North America.

But a lot has changed since then.

For one, we administer more than 40 million Toll-Free Numbers, with a new 833 code opening scheduled for 2017. Toll-Free communication is growing, and long gone are the days when Toll-Free meant avoiding the cost of a long-distance phone call.

Toll-Free is in fact a unique business number. It often represents a company’s brand identity and is widely used to measure the effectiveness of marketing campaigns. And now Toll-Free supports both voice and text communication – effectively changing the face of customer service and engagement.

To evolve with the many advances in our industry, we will be modernizing our voice platform, which will still be called SMS/800.  In doing so, we will improve our core services, while bringing a range of important new features to our customers. 

And we recently unveiled an ambitious new registry to support the text enablement of Toll-Free Numbers and give our customers new opportunities to grow their businesses.

So much has changed in our world that we had to ask ourselves the question: Do we represent what we’ve become?

The answer was clear. We stand for more. And we need a brand that communicates that reality.

So now we are Somos.

Somos stands for what has distinguished us in the past and what will always motivate us. And that’s our values of reliability, fairness, collaboration, passion and empowerment. Being a trusted and neutral third party are qualities that make us unique in the market and an ideal partner to provide registries.

Somos stands for our future vision to bring the critical value of registries – and the data they contain – to the endless possibilities of telecom.

We live in a very promising time – one in which the more we connect, the smarter we become. But the road to becoming smarter won’t happen unless connections can be trusted.

As more information is exchanged in new ways and in more places, the role of registries becomes greater. Registries are what link connections together to ensure they’re stable and credible.

That is why, above all, Somos stands for empowering connections. Our mission is to empower more intimate and trusted connections between brands, consumers and communities.

So today, as Somos, we stand tall. We thank all of our customers and employees for being part of our evolution.  And we are excited to turn the page to the next chapter on our journey together.

Gina M. Perini

Chair of the Board of Directors & Chief Executive Officer