Insights

Industry Professionals Share How to Build More Trusted, Personal Experiences through Texting

May 06, 2020

“This is a channel that’s historically been reserved for close friends and family members”

If this is what you think of when you think of text messaging, you are not alone. According to Zak Normandin, founder and chief executive at Iris Nova (an on-demand beverage delivery company) and the source of the above observation, operating in the texting space as a business is about more than just connecting with a consumer – it’s about laying a foundation of trust, building personal experiences and above all, bringing joy to the consumer whilst in the midst of a difficult time.

All of this and more is explored through the lenses of different professionals in varying industries in the recent Wall Street Journal article, Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home. One recurring theme throughout the article is that unlike other mediums, texting with customers is NOT solely about driving sales and sealing the deal. In contrast, according to Brian Long, Attentive CEO and co-founder, “Companies are also using texting during the crisis to provide less transactional experiences.”

Part of achieving this goal, per Normandin, is to build a messaging platform that is more personal and intimate. One way his organization achieves this is by using full phone numbers instead of unfamiliar short codes, and to show respect by responding to customers’ texts quickly. Leveraging a phone number customers already know and trust, such as a Toll-Free Number that is already associated with your business, is a surefire way to fast track successful B2C text messaging.

Learn more when you check out the article Texting Customers Is No Longer Taboo When Everyone Is Stuck at Home. Additionally, if you are a Responsible Organization (Resp Org) looking to offer texting services to your customers but don’t know where to start, Somos has you covered! Click here now to see how offering texting services is as easy as 1, 2, 3!